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Meta removes controversial AI feature on Instagram after backlash

TechCrunch • Fri, 10 Jul 2026

Meta removes controversial AI feature on Instagram after backlash

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available."

What happened?

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available."

Story details

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post.

"We've heard the feedback that this feature missed the mark, so it's no longer available."

Why it matters

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Original source

https://techcrunch.com/2026/07/10/meta-removes-controversial-ai-feature-on-instagram-after-backlash/