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Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had we not done that, Borderlands wouldn't have been a hit'

PC Gamer • Mon, 18 May 2026

Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had we not done that, Borderlands wouldn't have been a hit'

Borderlands' distinct comic book aesthetic was the result of a last-minute bet.

What happened?

Borderlands' distinct comic book aesthetic was the result of a last-minute bet.

Story details

Borderlands' distinct comic book aesthetic was the result of a last-minute bet.

Why it matters

This story helps build a stronger internal English tech archive around Gaming, giving search visitors more reasons to keep browsing the site instead of bouncing after a single headline.

Original source

https://www.pcgamer.com/games/fps/take-two-ceo-says-the-original-borderlands-art-style-overhaul-cost-a-year-of-dev-time-and-usd50-million-had-we-not-done-that-borderlands-wouldnt-have-been-a-hit/